Does anyone care about music anymore?

I just finished watching "Almost Famous" for probably what was the 10th or 11th time, maybe more. Besides the fact that it has a great soundtrack, essential to a good film if you ask me, it captures the joy and passion of rock and roll. It speaks to what it means to be a fan of the music, first and foremost. It also captures a time that doesn't exist anymore. It's the time when people still cared about the music.

One of the funnier segments has the rock critic Lester Bangs (played flawlessly as usual by Phillip Seymour Hoffman) declaring rock dead. This is set in 1973 mind you. William Miller, the Cameron Crowe character, replies that at least he's there for the death rattle. So if 1973 was the death rattle, what does that leave us with in 2009? The rotting corpse?

That would be fitting, considering the times. Every industry is feeling the recession (which by the way, when does a recession become a depression, please let me know). But the music industry's been suffering pretty consistently for years now. I'll spare the details. We know them all by now. I watched the concert scenes in the film and thought to myself, "That's when rock and roll was what it was all about." Kids went to rock shows. They played rich vinyl albums. Yes, full-length albums filled with texture on so many levels: sonically, lyrically, spiritually.

I feel like music is kind of an after-thought now. People have their iPods and listen to music, I don't doubt that, but these days, it's like you're sharing a secret language when you find someone who wants to talk music. I'm not referring to talking about the artists who make the Grammy cut or who came out of American Idol, I'm talking about really talking about the MUSIC--underground bands, cutting edge artists, experimentalists, those who really know what it means to produce amazing works.

I worry about the future of rock and roll and popular music in general. It's fine to me when the major labels start to go under. I tend to feel like, "Well serve's 'em right for ripping us off for so long!" But when I hear about indie operations, like Chicago's Touch and Go, having to cut back, I cringe. If the indies can't make it, who's going to befriend the real artists? If it really takes 10,000 hours for anyone to become proficient at anything (see my previous post relating to the book, Outliers), how can anyone make it that long if there's no viable way to make a living?

Real fans of music are the ones who need to save it. I've said it before and I just said it again. We can't let it die. I'm not so naive to think that it will ever be like it was, but if those who care about good music just stand by and do nothing, I think things can only get worse. What does that mean exactly? Hell if I know. Maybe we should buy more music and see more shows. With what money and what time, though, right? I'm a firm believer that when something captivating comes along, people will support it. But then I come back to the question, "How can up-and-coming musicians make a living?"

There are billions of bands out there. But 95% of these bands are either really crappy or just doing this as a hobby and will quit after a short amount of time, after making the realization that they can't get gigs, no one's buying their cd's, and no one cares about their myspace page. Maybe with time they could get better--to the point that they can make quality, captivating music, but there are careers to think about. Rock is dead. Music is something you listen to, not do for a living. Maybe it never was actually, but now it's harder than it ever has been.

I think one problem is how this country views the arts. In European countries, it's like a foregone conclusion that the arts will be funded. Here, if legislators call for increased funding for the NEA, there is an outcry like people are calling for the funding of puppy slaughterhouses. There is a view by many that the arts are a simply a diversion. What type of society doesn't value art? I know President Obama's got bigger fish to fry right now, but how about establishing a Secretary of the Arts cabinet level position, like Quincy Jones and many others have suggested? How about we look into ways the arts can help fuel our struggling economy? How about more grants for independent artists, whether they be rock musicians, writers, visual artists, conceptual artists, etc? How about we fund arts programs in schools for once?

Ok so I'm getting a little off point. I'm guessing the government's not going to step in anytime soon, even though I think President Obama cares about the arts and may pursue some arts funding initiatives in the future. The inauguration festivities are evidence of that. Where does the indie musician/average music fan/indie music business owner/indie music journalist go from here then? I think some collaberation needs to happen where the minds meet and a new paradigm is established. The rock/pop scene of the '60s and '70s is dead. You can't go back. But we can't just stand by, throw our hands up in the air and say, "Oh well!". To me that's like standing by and watching a good friend get continually beaten, but doing nothing.

The world of music is a big mess right now. Guys like Live Nation and Ticketmaster think they're the ones to save it by merging, but that's not going to help the average fan or average band. It's still the world of the big dogs, though. I know as someone who tries to be an independent journalist, I'm not taken very seriously. I applied for press credentials for this year's SXSW and was granted them, provided I pay $135 for a wristband, which is a "press rate". That's serious money for a guy with no operating budget. I'm just an indie voice. Tack that on travel expenses, recording equipment expenses, rental car, and food, and what you have is a very expensive trip. And your average band faces a similar dilemma. Yeah this is the place to be to get exposure and to network, but most bands aren't getting their way paid. I'm not sure if I'll be making the trip or not.

I'm not saying that SXSW will miss me, but it begs the question, "What happens when the indie artists, writers, labels can't afford to make it to these things?" It goes with the previous question about how one can make a living as a musician. What happens when producing art becomes a game of who has the most money, rather than producing art itself? Everyone loses, that's what happens. Especially when no one has money in the first place! Alternative voices and ideas get shut out. Then you're stuck with the same old tired voices that ran the industry into the ground and continue to do so.

I kind of think this is a test. This is a test for those who truly love music. How creative are those who love music willing to get to save it? I'm just one blogger/podcaster, though, who struggles to even get his friends and family to read/listen! It's a frustrating landscape and the situation is the same for bands. The market is oversaturated. Too many bands, too many bloggers. There's nothing new or interesting so I think people turn to other things, rather than digging for the new or interesting.

So let's review the situation: no money for musicians, companies supportive of indie musicians are cutting back or folding completely, an oversaturated landscape exists with thousands upon thousands of bands (mostly crappy) to choose from, no government help for artists trying to make a living, the big industry guys are consolidating their powers. Hey kids, wanna start a rock 'n roll band? Why bother, right?

I kind of feel that way about this blog sometimes. Why bother when thousands of others are doing the same thing, probably better than me? Why bother when sometimes I have only one or two readers at a time (thanks for reading, Mike!)? The answer is that I love the music. It's like how the "Almost Famous" character, Russell Hammond replies to William Miller's question, "What do you love about music?" He answers, "First of all...everything." It's an illness, it really is. But I heard too many Beatles records as a kid, have been to too many great concerts, have felt transformed by it all too many times to count. I love being around the scene. Hell, I even love the egotistical, self-righteous musicians who pour on the charm and make big promises to you, but just want you to make them look cool (that's another aspect of the music industry that "Almost Famous" captures spot on).

Chances are, I'll find a way to get to Austin. Maybe it'll be like going to a wake this time around, I don't know--celebrating what was, with all of the other people who love music just as much as I do. I don't think it has to be that way, though. It's time for the little guys at the bottom, though, to offer some life support. It's time to start thinking outside the box, to use a tired old cliche. I don't have the answers to the industry's ills, but I'm not willing to give up yet. There's too much at stake.