The One That Got Away

I'm kind of frustrated right now, I must admit. I'm trying to distract myself from the prospects of going out to my roommate's karaoke bar where I will no doubt drink too much and butcher one of my favorite songs in the process of trying to impress girls who are probably too young for me and too drunk to walk. Yes, slight impairment of the opposite sex may be good in that I just might seem a little more attractive and charismatic that I actually am, but it's a fine line between that and sloppy drunk. And once they or I reach the sloppy drunk point, well, all bets are off and I'll stumble home to get not enough sleep before a long day of work. All around, it would be a bad idea. Hense the need for a distraction.

The problem is that my distraction, music, isn't coming to me like I had hoped. Each month I get new downloads from eMusic and today is my "refresh" day. Usually it kicks in later in the day, so I just checked about five minutes ago and it hasn't given me my 40 new downloads for the month. Arrgghhh!!!! Yes, it's true that I have over 4500 songs on my iTunes, most of which I haven't even heard, but there's something exciting about something new. It's like cracking open the cellophane on a new cd, or showing my age and/or dorkiness, a record. You don't get that new smell from the download, but still, it's exciting.

Is it still exciting? I'm not sure if it is for the vast listening public. Sales are down across the board. I mean, the general business model for record labels these days doesn't hardly even consider the retail end of things. The money is in touring and merch if you're lucky.

Yeah, there are many reasons for this, but my mind started wandering a bit, once again hopelessly trying to avoid the karaoke bar, to a different theory. Indulge me for a minute while I open up my bizarre thought process.

I went to eMusic and I was excited about checking out two albums in particular. 1.) The new album by Of Montreal that is pretty well hyped and rightly so, as this is a good band that people expect good things from. 2.) The new album by The Rural Alberta Advantage, who I just heard recently for the first time because of a free track given out by eMusic. I dug it, so I was curious to hear more.

Of course, I have to wait until the damn downloads refresh, but I noticed something. Montreal, Alberta--Canada. Thank you, I know, I am master of the obvious. It's a talent I can't explain, nor can I impart to others. But then I started thinking about how I've been into Sigur Ros a lot lately and have really enjoyed some of the bands that have come out of the Saharan region of Africa, like Tinariwen and Etran Finatawa. Rock music has become quite international since it's "birth" in the '50s. Then I thought for a minute--maybe it's just spread out too much.

I'm not saying that's a bad thing at all. In fact it's brought a dimension into the music that the Chuck Berry's and Bo Diddley's of the world never could have dreamt of. But while this is exciting, I think as it keeps straying and fracturing and pushing into new un-thought-of grounds, its original core is lost a bit and it gets harder for the general public to follow. "Scenes" don't really exist anymore. I feel like rocks last real movement was grunge and the whole Seattle scene and after that fell apart, things were never quite the same for rock music.

And a lot of that happens to be a matter of timing as well. At around the same time, technology was beginning to change the world drastically. Physical product and media lost their strangle hold on the business and things began to open up. More people than ever have bands as social networking sites and easy to use home recording software make it seem like any idiot can do what the so-called big stars had been doing for half a century. And maybe that's it too. Maybe rock music lost a bit of its magic when everyone became a participant.

But here I am going on a tangent. But I think all of this is connected though. I think as people got bored, the truly talented decided to take new leaps and take risks and hope that a certain segment would follow. And I think it's that certain segment that also began to expect quality and substance over the drivel radio has been putting out for quite some time now and from what the amateurs on MySpace try to shove down their throats. Here lies the opportunities for the Tinariwen's and Sigur Ros's of the world to make their mark. It's also good timing for a band like Vampire Weekend who relies a lot on international influence and discerning "art-rock" lovers.

But look at the Billboard charts these days. These are just numbers, mind you, that have as much meaning in terms of quality as the tarnished old statues known as the Grammy Awards. That's right, ultimately nothing. However, it gives one a bit of an idea where the pulse of popular music lies, at least in the grand scheme of things. It isn't with any of the ones I listed above. Sure, an indie act charts high every so often, but it's usually a flash in the pan, I think out of sheer curiosity more than anything.

Let's be honest, though. There is no more "rock music". Just like there is no single definition for hip-hop, or electronic, or country, or any of the labels of the past. I think the effect that is going on right now is that so many unique niches have opened up that it's nearly impossible to market music on a large scale. In the days of '60s AM radio, you could turn on a station and hear everything from Neil Diamond to The Beatles to Aretha Franklin. It was all in one place. But the world has changed and radio has changed. The major labels try to fight it, but it already happened. Popular music has been freed from the clutches of the few and is now a true world democracy. It belongs to one and all, but ironically this amazing phenomenon has killed the industry.

Ultimately, like I said before, it's not necessarily a bad thing. The music hasn't died. Far from it. The music is more alive and vibrant than ever. And I have a feeling that as we continue to learn about and exchange ideas with our global neighbors, it is only bound to continue to get more interesting. And my original thought about Canada may not have been the best example. Our hockey loving neighbors to the north have been contributing for quite some time. And oh, there's that island nation known as the United Kingdom who's had a few decent bands over the years too. But now the world is such that it is possible for a more diverse selection of nation's peoples to contribute as well. I think the world is such too that the possibility for a larger diversity of ideas is available for artists as well. Things that were maybe taboo or too "outside-of-the-box" for major labels to handle, are now available because the majors just don't have that say anymore.

The only risk that underground or indie or whatever you call this pool of music runs is the potential for pretention. Rock music has always had a sort of "every-person" appeal to it, but every so often strays into territory that is elitist or too ego-filled for its own good. It's bound to happen to a certain extent. But I don't think it will matter. That music will have its niche and others will come along and fill a less pretentious niche.

So even though the industry may be "The One That Got Away", I have a feeling we are just at the beginning of an exciting time for rock and all popular music. There are a million different directions everything could go into. Hopefully it won't come to a point where it is so splintered that no one cares to put in the effort to seek out the good stuff.

But for now it's still relatively easy for those who don't mind a little effort in exchange for a large reward. And there will always be word of mouth, no matter how technologically advanced we become.

But now, my rambling ideas must stop (I don't think my high school English teacher would approve), as my downloads have finally refreshed. I have successfully resisted the temptation of beer and karaoke. For the millionth time and counting, thank god for great music.